Was Elizabeth Holmes A Positive Deviant?

Utilizing knowledge of successful innovation principles, management, and practices, discuss the rise and fall of Theranos. Analyze the problems Theranos experienced. What went wrong? Remember to back up that opinion with facts and citations. I have provided some information, but there is much more to be found.

Things to consider as you write
(Note:  #1 and #6 is required; choose at least one other discussion point from those listed or another idea youd like to discuss):

Was Elizabeth Holmes A Positive Deviant?

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  1. What are the issues? (Required)
  2. Should there have been course correction; at what point(s)?
  3. Was the table set properly for the Board of Directors?
  4. What were the investors told?
  5. Did key people have the proper credentials?
  6. Was Elizabeth Holmes a positive deviant? Why or why not? Support your answer. (Required)


  • Minimum of 300 words and include at least one new reference (and within-paragraph citation) to current readings as references.  
  • You must use a new reference that is NOT from provided readings and videos.
  • Cite the reference(s) where you learned about this innovation using APA style. Quotes are not required (quotations are not the only way to reference literature), however, information from outside sources must be cited correctly. 
  • Use quotations sparingly.


  • https://www.kqed.org/futureofyou/203018/the-rise-and-fall-of-theranos-a-cartoon-history
  • https://www.businessinsider.com/how-theranos-revolutionary-technology-works-2015-10
    (why evidence-based practice is so necessary in innovation strategies.)
  • https://www.forbes.com/sites/frankdavid/2015/10/22/theranos/?sh=64dd896d5767
    (Focus on analyzing Theranos' business model and whether it had potential to be successful.  Another interesting part of this article pertains to the questions that were being raised about Theranos back in 2015, before it ultimately failed.)
  • https://www.biospace.com/article/more-trouble-for-theranos-as-fda-discovers-company-cut-corners-with-zika-test-/
    (Did Theranos learn from past errors?)
  • https://www.marketwatch.com/story/the-last-days-of-theranos-the-financials-were-as-overhyped-as-the-blood-tests-2018-10-16
  • https://techcrunch.com/2019/06/28/theranos-founder-elizabeth-holmes-to-stand-trial-in-2020/
  • https://www.betterevaluation.org/plan/approach/positive_deviance
    (Article examines the history of positive deviance in nutrition studies in the 70s.)
  • https://www-sciencedirect-com.ezproxy1.lib.asu.edu/science/article/pii/S1541461208000463
    (Same article as attachment)
  • https://www.ncbi.nlm.nih.gov/pmc/articles/PMC527707/
  • https://implementationscience.biomedcentral.com/articles/10.1186/1748-5908-4-25


  • youtube.com/watch?v=e6UMF8Ihf5c
  • youtube.com/watch?v=KmoYX62feuI
  • youtube.com/watch?v=lr-jjjS2qDM
  • youtube.com/watch?v=nQ83BLytt9I
  • youtube.com/watch?v=-ZPRYnMG72I
  • youtube.com/watch?v=V1_Xu_VxnJ8
  • youtube.com/watch?v=B8J4fc3XyV4
  • youtube.com/watch?v=v1mtuFkDkBY

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