Pricing Strategies
In this discussion, address the following:
Ryanair, Europes first low-fare, no-frills airline, has grown into one of Europes largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy.
Do you agree or disagree with the LCC concept? Why or why not?
Provide examples where appropriate.
As the maximum length of your post should not exceed 200 words, be concise and to the point. As always, cite, in current APA format, any sources you use. The goal in any marketing assignment in this course is to be succinct and to the point. Your posts should be newspaper article length and not magazine feature article length.
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