Module 01: Discussion: Marketing Through A Company's Website

For this discussion, you will be creating a PowerPoint and sharing an Executive Summary of your PowerPoint.

For your PowerPoint, you will be visiting the website of the organization you are employed with or a local organization to glean and share:

  • The name of the organization
  • Two images that outline what the organization is marketing,
  • Two examples how the company is promoting internal marketing,
  • Two examples how the company is promoting corporate culture,
  • One example how the company is responding to societal marketing,
  • Review the 10 deadly marketing sins on pages 23-24 and outline one of the deadly sins that the company either is doing well or needs to improve upon.

Your PowerPoint should be a minimum of 5 slides in length.

Module 01: Discussion: Marketing Through A Company's Website

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The Executive Summary should be a minimum of 4-5 sentences and it can be shared within the discussion post and then you can attach your PowerPoint.  Your Executive Summary should be supported by citing the textbook.

Vitalsource login: Rita.falciglia@gmail.com  Password: Powerpoint2708!


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