Discussion: Internet Marketing Tools

Social Media continues to revolutionize the way that we communicate with one another. For many companies, it is becoming the medium of choice in the way that they advertise to consumers in existing and new markets.

 

Create and post an initial thread that addresses the following questions or issues:

 

  • How did social media begin, and why has it become popular so quickly?

 

Discussion: Internet Marketing Tools

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  • Compare and contrast Facebook, Twitter, LinkedIn, and YouTube, briefly describe how and why subscribers use them (no citations from the text).

 

 

  • Explain the use of “#hashtag” in social media platforms. Why do people use “hashtags” and how do “#hashtag” tags work?

 

  • How would a business use “#hashtagging” to advance consumer awareness of products and services?

 

 

  • How does a business measure the effectiveness of its social media advertising effort?


  • “Besides that, they learn to be idlers, going about from house to house, and not only idlers, but also gossips and busybodies …” 1 Tim 5:13 (ESV). Is social media becoming a form of “gossiping” today? How do Christian men and women use social media as a business tool, while stopping short of gossiping?

 




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