Case Analysis

Read the HBS Coke and Pepsi case.  In about 300 to 500 words, answer the following questions:

1. Would you describe the cola industry as profitable? Why or why not?
2. What are the value chain stages from production to consumption? Where do you think is the most attractive stage of that chain?
3. What would be your advice for the two companies at the time the case ended?

Case Analysis

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